Both options include 50 days of accountability, custom calorie and macro targets, custom habits, access to the workout library, Autumn recipe book, community forum, weekly challenges and full support inside the app. The core of 50DF is at the centre of both of these options.

The difference is in the level of customisation and access.

DIY is for you if you’re excited to build and adjust your own routine with guidance. You’ll receive your targets and structure, plus a training program matched to your schedule and equipment, and you’ll use the DIY meal planning tools to create your own weekly plan.

Done For You (DFY) includes everything in DIY, plus a customised training program and customised meal plans written especially for you. You also receive direct message access to Ell for more personalised support.

Both options will build the same foundation and both options will get you fantastic results.

Done For You (DFY):

Perfect for you if you don’t want any guesswork and just want the plan put together specifically for you. It's a fully customised training program, fully customised meal plan and direct message access to Ell. Basically 1:1 coaching with the power of the 50DF community and daily accountability behind you.

DIY: Perfect for you if you don’t need customised meal plans or programs but you do need accountability and structure. Maybe you love group fitness, YouTube workouts or you’re focusing on just walks right now (this will go in your customised habits!), and you want the flexibility to use the Autumn menu and recipe book in a way that works for you while still being supported every step of the way.

Yes, we do! We currently offer afterpay on our PIF options and we have weekly payment plans.

Absolutely. 50DF is designed to work around real life, not wait for it to calm down. We focus on flexible habits and adaptable movement so you can keep showing up even when plans change.

Yes. In the DIY option you will have full control over your meal planner (don't worry, I'll teach you!) and in the DFY option where your meal plan is customised, you can still swap the meals out for something else!

Yes! We have a variety of vegetarian, vegan, gluten free and dairy free meals for you to add to your meal planner.

No. Weighing yourself is completely optional. 50DF focuses on how you feel, your energy, confidence, strength, consistency, and how your clothes fit, not just a number on the scale. You get to choose what progress looks like for you.

No. Macro tracking is optional. You’ll be guided with our 50DF menu that’s been tailored to your calories. The goal is to build awareness and consistency which we can do in other ways.